Kamran Bakhtiari, vice president of marketing at loanDepot, is responsible for customer acquisition. His team has helped the company rapidly rise to become the nation’s fifth-largest retail mortgage lender.
Bakhtiari’s team has improved loanDepot’s digital marketing ROI by more than 300% during his tenure. Bakhtiari ensures that his team manages loanDepot’s large budget for online customer relationships to go beyond leads. His leadership has resulted in more than 200% revenue growth via digital marketing efforts in the last year.
Bakhtiari is also a professor of decision sciences within Pepperdine’s Graziadio School of Business Management, helping students learn to use data analytics to improve marketing campaigns and entire companies. He’s a fixture on the fintech, adtech, and university speaking circuit, giving talks about modernization of analytics, social media marketing and predictive analytics.
Bakhtiari has more than 15 years of executive and consulting experience at startups and F500 companies, including Irvine Company, Western Digital and Greatcall. He also serves on the Adobe Digital Marketing Customer Advisory Board.
WHAT IS ONE THING YOU WOULD TELL A YOUNGER VERSION OF YOURSELF?
The right attitude is mission-critical to success. Skillsets can be learned, but the right attitude creates the mindset necessary to reach your goals and stay hungry for your next achievement
