Alex Kutsishin is an enthusiastic innovator and entrepreneur who coined the phrase “No Borrower Left Behind” in the lending industry. He founded several companies over the past few years before settling in to his role at the helm of Sales Boomerang. And now, in less than three years under Kutsishin’s leadership, Sales Boomerang has attracted hundreds of the top lenders in the mortgage industry that have discovered more than $20 billion in missed loan volume. Kutsishin has turned Sales Boomerang into a utility for any company in the mortgage industry. He is laser-focused on improving the lives of customers and has created a culture of service, encouraging his team to always give more value than you get. For example, Kutsishin recently learned that early payoffs were forcing clients to pay penalties and lose everything they earned on a loan. Within just one month, he rallied his teams to release EPO Watch, a new alert type that notifies a lender when one of its borrowers might have an early pay off. True to his passionate spirit, he even created a rap video to get the attention of lenders that there is a solution to their pain. Kutsishin is even known to show up to conferences dressed as a farmer to emphasize how lenders are “farmers” of their own database. Kutsishin’s passion is infectious and he has cultivated relationships with partners across the industry.
2020 HW Tech Trendsetter: Alex Kutsishin
Sales Boomerang, CEO
Most Popular Articles
Latest Articles
11 iconic real estate logos + Tips to design (or refine) yours
What is your real estate logo saying about you and your brand? Find out how to tell your story persuasively with your brand mark.
-
Streamlining property tax management: The CoreLogic Advantage for unmatched efficiency and accuracy
-
Disband or rebrand DEI? Three considerations for your association or firm
-
Mortgage groups gear up to get trigger leads bill passed in 2025
-
CFPB sues Rocket, The Jason Mitchell Group over RESPA violations
-
The homebuilders’ 2025 supply and demand problem