Aaron King, Founder and CEO, Snapdocs
Aaron King founded Snapdocs in 2013 and has led the company since its inception. He is a mortgage industry veteran with more than 20 years of experience.
During this time, the industry has talked about the potential of digital closings, though significant progress had not been made until more recent years when lenders have been able to more easily scale digital closings.
King has led his company to play a critical role in leading the industry’s progress toward digital closings and turning the benefits of digital closings into a reality for lenders.
According to the company, more than 90% of hybrid closings are successfully eSigned by borrowers on Snapdocs. This is up from 80% in 2019.
Snapdocs’ growth has exploded under King’s leadership as the number of lenders who use Snapdocs Digital Closing Platform has increased by more than 700% within the last 10 months. The company has also doubled headcount to support that growth.
The strides the company has made under King’s leadership have been recognized across the industry. In 2020, the company was named a HousingWire Tech100 winner, and The MReport recognized Snapdocs as a Top 25 Fintech Innovator.
King led Snapdocs’ strategic partnership with Ellie Mae, announced in March 2020, which brings lenders one step closer to a fully digital end-to-end mortgage process. With this partnership, lenders can easily integrate Ellie Mae’s Encompass with Snapdocs to access a single platform for managing all types of closings, including wet, hybrid and full eClosings.
What’s the best advice you’ve ever received?
Create clarity of thought on the number one focus of any initiative within the company. It’s easy to list multiple things to focus on, but the hard work is in boiling that down. When everything is important, nothing is important.
