Kate Rossi is responsible for NRT’s Coldwell Banker branded sales operations spanning New England, Connecticut, Atlanta, Pittsburgh, the Carolinas, Florida and Texas, an area comprising approximately 20,000 independent sales associates in more than 400 offices. In 2017, under Rossi’s leadership, NRT’s Eastern region closed more than $60 billion in total sales volume. Rossi also recruited more than 5,700 affiliated agents, many of whom are among the highest-performing real estate professionals in their region. This aggressive growth was a result of multiple, high-level recruitment strategies devised by Rossi and her peers, and executed by leadership and management-level talent in each of its offices.
Rossi’s powerful and motivational leadership starts from the ground up with her consistent Just One More growth strategy campaign. She frequently appears at agent recognition ceremonies, leadership meetings and speaking engagements promoting her Just One More initiative, encouraging each agent to pursue just one more listing appointment to propel their business. Rossi’s Just One More movement has been engrained into the company’s culture, encouraging agents and support staff to build on their successes one piece at a time.
