It’s easy to get overwhelmed by data management when trying to advertise real estate listings in as many places as possible.
The constant churn of websites and the difficulty of ingesting data from different sources are just a few of the pain points publishers and others face when trying to deliver accurate, timely listings data.
ListHub helps publishers and technology companies eliminate the headache of managing multiple data feeds and contracts with a single-source solution that does all the heavy lifting.
With ListHub, publishers can easily access real estate listing data from nearly 600 MLSs with one contract, one data feed and one implementation.
ListHub offers listing coverage no other company can match, hosting 90% of the nation’s MLS-sourced listings.
“Our clients appreciate the fact that they can access real listing data from hundreds of data sources, whether they are a regional or national publisher,” said Celeste Starchild, ListHub senior vice president of property data strategy. “Because they aren’t mired in the details of data management they have been able to scale their business and focus on innovation.”
ListHub’s platform enables publishers and brokerages of all sizes, brands and business models to deliver accurate, MLS-sourced listings with little effort. Critically, ListHub frees publishers from having to manually manage listings changes — a continuous process that can eat up valuable IT man hours.
ListHub updates listings directly from the MLS source every one to two hours, normalizing and standardizing the data across all MLS sources, which ensures a faster and more accurate data feed with consistent fields.
Brokers are able to choose the publisher sites, lead management settings and where to drive customer traffic according to their company’s business rules, all from one platform.
ListHub then pulls the most up-to-date listing information, distributing it according to the registered broker’s settings.
As new listings are added to the MLS or as existing listings are updated, ListHub distributes that new and updated information automatically to ensure a broker’s online marketing is MLS-accurate.
ListHub clients are seeing significant lift from all the support.
“Since we have a national reach, we don’t have the bandwidth to manage some 600 feeds —ListHub takes care of all of that for us.
“Plus, ListHub provides a normalized data feed so all the fields are consistent and we don’t have to worry about any of that. ListHub is the gasoline that fuels everything,” said CEO and Founder of Keyboom!/Listing Booster Kevin Bilberry.
