Want a killer real estate website? Today’s real estate website builder offers a turnkey, easy-to-use solution to help build your brand, market your business and generate more (and better) leads. And yes, there’s an MLS feed since most are IDX-enabled. Instead of learning to code or wrestling with WordPress, you can get your website up and running in an afternoon.
To help you find the best real estate website builder for your needs, our team of agents, brokers, and tech experts researched and ranked the best real estate website builders for 2025. We looked at pricing, design quality, ease of use, lead generation features, and then combed online reviews to get feedback from other working Realtors. Here are our top picks.
Our picks: The best real estate website builders for 2024 |
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Best for affordable branding-focused websitesAgentFireFrom $149 per month + $500 set up fee |
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Best affordable, all-in-one platformReal GeeksFrom $299 per month + $250 set up fee |
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Best for brand-new agentsPlacesterFrom $48 per month + $100 setup fee |
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Best for SEO + lead nurturing for teamsSierra InteractiveFrom $499 per month |
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Best value for moneyiNCOMFrom $44.95 per month + $250 setup fee |
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Best for high-end custom web designAgent ImageFrom $99 month + custom design fees |
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Best for luxury real estate marketingLuxury PresenceFrom $500/month |
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Best DIY website builderWixFrom $17 per month |
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Our picks: The best real estate website builders for 2024 |
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Best for affordable branding-focused websitesAgentFireFrom $149 per month + $500 set up fee |
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Best affordable, all-in-one platformReal GeeksFrom $299 per month + $250 set up fee |
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Best for brand-new agentsPlacesterFrom $48 per month + $100 setup fee |
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Best for SEO + lead nurturing for teamsSierra InteractiveFrom $499 per month |
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Best value for moneyiNCOMFrom $44.95 per month + $250 setup fee |
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Best for high-end custom web designAgent ImageFrom $99 month + custom design fees |
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Best for luxury real estate marketingLuxury PresenceFrom $500/month |
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Best DIY website builderWixFrom $17 per month |
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AgentFire: Best for affordable, branding-focused websites
AgentFire stands out from other real estate website builders for its focus on branding and affordability. Instead of building a better mousetrap to “capture” leads, AgentFire’s websites ooze personality and charm to help you create a personal connection with potential leads — without breaking the bank.
More than just a pretty brochure for your business, AgentFire’s websites come loaded with compelling calls-to-action (CTAs), lead magnets and landing pages to capture leads. Upgrades are quick and easy via their Salesforce-style Add-Ons Marketplace.
With competition for online leads heating up, we think AgentFire’s brand-first approach can be a game changer for brand-conscious agents, teams and even boutique brokerages. Users seem to agree; AgentFire is rated above 4.8 stars on every major review platform. While it lacks the sophisticated CRM that Real Geeks or Sierra Interactive have, it offers easy integrations with popular platforms like Follow Up Boss.
Pricing
- Ignite: $149 per month + a $500 setup fee
- Semi-Custom: $149 per month + $1,500 design fee
- Custom: $149 per month + $3,500 design fee
Pros + Cons
- Gorgeous branding-focused design
- Compelling CTAs and lead magnets
- Easy upgrades via Add-On Marketplace
- Consistent monthly pricing at all levels
- Dedicated senior designer and project manager at the custom level
- No included CRM
- Templates in Ignite package might be too masculine for some tastes
- Integrations are fairly limited
Standout features
- Proprietary visual editor for easy customization
- Customizable area guides with local schools and Yelp reviews
- Single property websites with open house CTAs
- Spark AI content creation tool
- Dynamic dashboard with basic lead routing
- Local SEO setup service ($250 via Add-On Marketplace)
- Instant home valuations ($39 per month via Add-On Marketplace)
Example AgentFire websites
Real Geeks: Best for an affordable all-in-one platform
If you want a real estate website builder that focuses more on lead generation than branding, Real Geeks is a solid choice. Right out of the box, you’ll get sleek IDX-capable website templates and a powerful integrated CRM with advanced artificial intelligence (AI) features. While the sites on offer for Real Geeks’ entry-level Establish plan might not be as polished as AgentFire’s, we think they look great, especially when you consider the advanced CRM and Facebook advertising tools that come with the package.
Trusted by over 7,000 agents and teams, Real Geeks’ all-in-one platform offers enough features to keep Realtors at all levels of their careers happy. That said, while Real Geeks has integrations with popular CRMs like Follow Up Boss, some agents might balk at replacing a CRM they know and love with Real Geeks’ integrated CRM.
Pricing
- Establish: $299 per month + a $250 setup fee (2 users)
- Grow: $599 per month + setup fee (2 users)
- Expand: $999 per month + setup fee (5 users)
- Conquer: $1,599 per month + setup fee (10 users)
Pros + Cons
- All-in-one platform at an affordable price
- Automated marketing tools
- AI-powered page creator included in base package
- Landing pages and lead magnets included in base package
- Training and mastermind group access included in base package
- Only five templates to choose from
- Limited customization options in base package
- CRM platform can be redundant for some agents
- Custom web design services only offered through third-party designers
Standout features
- Facebook and Google ad creation tool
- Automated SMS and email drip campaigns
- Text and email autoresponders
- Geek AI chatbot (Expand and above)
- Done-for-you lead generation (Expand and above)
- Lead Guarantee (Expand and above)
Example Real Geeks websites
Placester: Best for new agent websites
Realtor Matt Barba launched Placester more than a decade ago. The platform now boasts a wide variety of website templates and features to satisfy agents at any level of their career. Their recently launched Agent Essential package includes a very basic IDX website and CRM for just $48 per month. Upgrading to their Agent Premier package with a custom setup will set you back a cool $154 per month, plus a $700 setup fee.
However, Placester’s rock-bottom pricing for its Essential plan has some serious drawbacks. Lead generation features are almost non-existent, there are no integrations to connect your CRM, and you’ll be limited to sending just 100 emails per month. That said, we think these sites are ideal for new agents who simply want to hang their digital shingle online.
At higher price points, Placester’s value proposition becomes less clear. Real Geeks’ CRM and marketing tools are much more advanced and AgentFire offers superior design and more compelling CTAs.
Pricing
- Agent Essential: $23 per month billed annually, $29 billed monthly + $25 monthly IDX fee
- Agent Plus: $63 per month billed annually, $79 billed monthly + $25 monthly IDX fee
- Agent Premier: $103 per month billed annually, $129 billed monthly + $25 monthly IDX fee
- Express setup: +$100
- Custom setup: +$700
- Do it for me service: +$50 per month
Pros + Cons
- Very affordable basic websites for new agents
- Free trial available
- Basic lead capture popups
- Basic integrated CRM
- No landing pages available in Essential plan
- No CRM integrations in Essential or Agent Plus plans
- Lead capture features are very basic
- Email sends limited to 100 per month in Essential plan
- Page and post limits in all plans
Standout features
- Codeless website builder
- Basic CRM
- Custom landing pages
- Home valuation landing pages
- IDX map search
Example Placester websites
Sierra Interactive: Best for SEO & lead nurturing for teams
Sierra Interactive offers an all-in-one platform with an SEO-focused website builder and advanced CRM to attract, convert and nurture your leads. While other website builders rely on pay-per-click (PPC) ads to drive leads, Sierra’s websites for Realtors are built to help teams of all sizes rank on search engines — reducing your reliance on paid leads.
Sierra is ideal for small teams that want to generate leads through SEO and nurture them using an advanced CRM with a built-in auto-dialer, marketing automations and an AI -powered texting assistant.
If creating content about your expertise, market and home types in your area is your strong suit, Sierra Interactive is a good fit for you. Sierra’s sites are mobile-friendly and have lightning-fast loading times, two critical features to help your content rank on search engines. In our testing, Sierra’s websites out-performed competitors like Real Geeks on Google’s Page Speed Insights, an SEO industry tool that measures loading times, helping your pages and posts show up on the first page of Google search results for terms like “homes for sale in [your area]” and “the best neighborhoods to live in [your city].”
Pricing
- Branding websites and targeted landing pages
- Autodialer with ringless voicemail drops
- SMS text message marketing tools
- Artificial intelligence (AI) texting assistant
- Community pages for hyperlocal content
Pros + Cons
- Advanced integrated CRM includes AI texting assistant
- SEO-driven lead generation
- Marketing automations included
- Built-in autodialer & ringless voicemail
- Can manage multiple websites from the CRM
- Not cost-effective for individual agents
- Designs are not as sleek as competitors
- Limited customization options
Standout features
- Branding websites and targeted landing pages
- Autodialer with ringless voicemail drops
- SMS text message marketing tools
- Artificial intelligence (AI) texting assistant
- Community pages for hyperlocal content
Example Sierra Interactive websites
iNCOM: Best value for money
iNCOM is an affordable real estate website builder that offers IDX integration, a basic CRM, social media integration and buyer and seller landing pages for enhanced lead conversion. Notable upgrades include retargeting ads that re-target your website visitors with personalized ads when they’re visiting other sites, helping you stay top-of-mind for longer.
iNCOM’s websites are perfect for budget-conscious agents who want more advanced CRM and lead generation features than comparably-priced sites from rivals like Placester. While you may be able to get better design quality from AgentFire and more advanced marketing automation tools from Real Geeks, iNCOM offers similar features at a much more affordable price.
Pricing
- $44.95 per month with a $250 setup fee
- 30-day money-back guarantee
Pros + Cons
- Affordable with no commitment
- All-in-one IDX website + CRM
- Buyer and seller landing pages included in base plan
- SMS text message marketing tool included in base plan
- Limited design options
- Designs might not work for every Realtor’s brand
- Limited customization options
- Less-than-stellar CRM
Standout features
- Pre-written blog content
- Integrated CRM with texting capabilities
- Buyer and seller landing pages
- Automated email drip campaigns
- Custom-built landing pages (optional upgrade)
- PPC lead generation (optional upgrade)
Example iNCOM websites
Agent Image: Best for high-end custom web design
Trusted by RealTrends award-winning teams such as the #1 ranked Jills Zeder Group, Agent Image offers everything from jaw-dropping custom designs to entry-level templated websites for Realtors. Their main selling point as a real estate website builder is that they’re built on the industry standard WordPress CMS platform. That means you own your website instead of being locked down into a SAAS contract as with other website builders. Even better, WordPress sites are infinitely customizable using free and paid plugins. You can customize your site yourself, or hire a web designer. You can also swap out your IDX provider, add AI chatbots or anything your heart desires. Pay-per-click (PPC) lead generation services are also on offer to help drive traffic to your new site.
Their most customized, fully supported options are expensive, but pricing is comparable to other high-end website builders like Luxury Presence, Union Street Media, and Real Estate Webmasters. The top shelf design and endless customization options make Agent Image sites perfect for solo agents, teams and brokerages with established brands and lead nurturing systems in place.
Pricing
- Monthly fee for all plans: $99 per month
- One-time setup fee: Starting at $399
Pros + Cons
- WordPress-based sites you actually own
- Multiple price points to choose from
- Trusted by RealTrends Award-winning agents and teams
- Beautiful, well-thought out templates in the Agent X tier
- Infinite customization options via WordPress plugins
- Fully customized websites are pricey for individuals (but they are top-notch!)
- Ongoing website support is available (Yay!) but it’s an investment
Standout features
- IDX-enabled, super functional and attractive real estate websites
- Choose from templated options to completely done-for-you website design
Example Agent Image websites
Luxury Presence: Best for luxury real estate marketing
Boasting a stunning design used by over 8,000 agents and brokerages, Luxury Presence offers both customizable plug-and-play websites for Realtors and full agency services with a price to match. Real estate professionals can choose full-service website design or opt for a more cost-effective DIY option with access to Luxury Presence’s template library, SEO tools and MLS integrations.
Once you get past the cost, the magic words here are “brand building.” Luxury Presence’s websites transcend a basic digital presence, helping you align your real estate brand with elegance and style — perfect for luxury real estate marketing.
While Luxury Presence sites don’t come with sophisticated lead capture features or a CRM, users can upgrade to services such as pay-per-click (PPC) advertising, done-for-you blogs and social media marketing. Reviews are consistently positive, but some users complained about less-than-stellar SEO results.
Pricing
- Setup fees: From $500 to $6,000
- Monthly subscription fees: From $500 per month
- PPC management: Call for pricing
- Social media management: Call for pricing
- SEO services: Call for pricing
Pros + Cons
- Stunning design used by over 8,000 agents and brokerages, including RealTrends ranked agents and teams
- Options for both customizable plug-and-play sites and agency services are available
- Done-for-you content marketing, PPC advertising and social media services available
- Minimalist luxury feel may not fit with every brand
- No integrated CRM or lead capture tools
- Setup costs and custom design can exceed $6,000
Standout features
- Industry-leading design quality
- Home valuation tool
- Single property websites
- Listing presentation builder
- AI lead nurture
- SEO & content creation
Example Luxury Presence websites
Wix: Best affordable DIY website builder
Wix is an affordable real estate website builder suitable for agents seeking a professional online presence. While it’s not designed specifically for real estate, the sites are easy to set up and offer basic forms to capture leads. SEO capabilities are solid, and the platform is mainly known for its sleek and modern design. Customization is easy, and since it’s such a popular website builder, there are hundreds of third party templates available on sites like Envato. It’s also excellent value for money. A basic Wix website is just $17 per month.
The only real drawback is that Wix sites do not have IDX. You can add IDX search to your Wix site using iHomefinder, the only IDX plugin that works on the platform. If you want a website to show off your brand at an affordable price, Wix is a solid choice.
Pricing
Pricing for our recommended package is $17 per month and includes a free custom domain name for one year. IDX home search can be added via the iHomefinder plugin, which starts at $150 per month and includes lead conversion, marketing automation, and analytics.
Pros + Cons
- Affordable pricing starting at just $17 per month
- Sleek, minimalist design templates
- Large user base for tutorials and design tips
- Free trial, no credit card required
- IDX integration only available from third party plugins
- Very limited lead capture features
- Adding IDX can bump up costs to $100+ per month
- No direct integration for CRMs or other real estate marketing tools
Standout features
- Affordable drag-and-drop website builder
- Basic forms for lead capture
- IDX listings can be added via plugins
- Sleek modern designs
Example AgentFire websites
How we chose the best real estate website builder
To determine which real estate website builders are best for every type of agent, team and brokerage, we researched dozens of products and platforms, weighing the pros and cons of each alongside both quantitative and qualitative data points, including price, special features, design quality, ease of use, return on investment, client support, and customer reviews.
The Vetted by HousingWire editorial team of licensed agents and experienced real estate brokerage and product marketers crawled the web so you don’t have to. We analyzed a wide sampling of reviews across social media, the Better Business Bureau (BBB) and online discussion forums. We watched countless product demos, combed websites and social media groups and applied our own hard-won experience working in real estate.
Real estate website builder: FAQs
What is the best platform to build a real estate website?
That depends on what you are trying to achieve with your website. Most Realtors use a website builder to help them build sites that accomplish three goals:
- Market their personal brand
- Capture and convert site visitors into leads
- Connect to or replace their CRM
Our picks above include options that tick all three boxes, but they often come with a hefty price tag. The best website builder for your business is the one that ticks the most boxes and you can actually afford — without remortgaging your house.
Here’s how to make your decision easier: Decide on your budget, make a list prioritizing your needs and wants for a website, and then narrow down your choices from our picks above.
Here are 7 things to consider when vetting a potential website builder:
- Integrations- does it work with your CRM, lead generation or marketing software? If you want fewer headaches, look for a website builder that comes with a direct integration with your software instead of a Zapier integration.
- Brand fit- Does the design of the available templates match your personal brand?
- Customization options- Can you customize the templates to match your personal brand or your lead generation strategy?
- Ease of use- How easy is it to modify the website? For a true picture of how easy a website builder is to use, hop on a demo call with the company and ask them to show you.
- CRM + lead generation features- Almost all website builders offer CRM or lead generation features. If you already have a CRM you like, look for options that augment rather than replace it.
- Available upgrades- Finally, your website should be easy to upgrade. Switching to a new website builder is a hassle, so it’s best to stick with one for as long as possible. If you have a budget below $200 per month, choosing a website builder that you can upgrade as your business (and your pocketbook) grows is crucial. This is why we love AgentFire. Their entry-level plan is affordable for most agents and they offer dozens of upgrades you can add a la carte.
2. Do I need to know how to code to use a real estate website builder?
No! Website builders allow you to create and customize a website without coding or even learning how to use a codeless website builder like WordPress. Most come with pre-designed templates that you (or their in-house design team) can customize to match your branding and lead generation goals. You may have to figure out how to integrate your CRM or other software to your new site, but you won’t have to write a single line of code.
3. Do Realtors even need a website anymore?
In our opinion? Yes. Every Realtor needs a website. Of course, if you ask five real estate experts this question, you’ll get 10 answers. It’s a controversial topic!
Sure, millennial and Zoomer agents might tell you that websites are as dated as maroon blazers and nametags, but we’d bet our last dollar that every single top-producing agent in your office has a website. Why? Because most of the homeowners they work with expect them to. Still not convinced? 73% of agents have a website. The ones that don’t probably aren’t closing many deals.
