Maintaining and deepening relationships with borrowers is important for lenders, but it can take time away from other business efforts for mortgage organizations. Additionally, it can be cumbersome to leverage separate tools or systems to create and distribute compelling content on a regular basis. Mortgage professionals need a solution that gives them total insight across the customer life cycle offers multiple functionalities that keep them top of mind with customers, even after the loan closes.
ICE Surefire helps mortgage professionals win new business, drive repeat business and gain referral business. Surefire includes intuitive “set it and forget it” workflows and award-winning content, allowing mortgage professionals to effortlessly maintain and deepen their customer and colleague connections, all through one powerful platform.
Surefire’s comprehensive marketing automation and content means organizations no longer need to patch multiple, disparate systems together to manage emails, texts and forms. Surefire provides these capabilities and more in an all-in-one, ready-to-use platform built specifically for the mortgage industry.
The platform is uniquely positioned to help lender sales and marketing teams in areas such as creative content, compliance standards and audit support. Its sophisticated hierarchy easily accommodates any organization’s expansion plans, including support for multiple lending channels, brokers and brands.
Mortgage professionals are knowledgeable about home financing but may struggle with writing interesting content on a regular, ongoing basis. Another unique aspect of Surefire is that it features built-in content and interactive capabilities to help the mortgage industry convert leads, provide outstanding in-process communication and create lifetime repeat clients. Using Surefire, marketing and messaging is fast, simple and always available. Users can access the platform’s content to send as-is or customize it to make it their own.
Surefire users gain access to best-in-class, proven marketing campaigns that can be implemented out of the box. The platform’s capabilities include industry-leading Customer Relationship Management (CRM) tools, personalized, dynamic videos, co-branded property sites and fliers, a partner portal network, and more.
The integrated platform increases transparency across all stakeholders to support stronger collaboration between a lender’s marketing, technology, sales and executive teams. Surefire provides total insight across the customer loan life cycle and complete digital asset management.
In today’s dynamic mortgage environment, lenders often utilize unique origination workflows that are specific to their organization. Surefire can be customized to clients’ preferences and their profitability. Just take it from InterLinc Mortgage, who shared how they were able to revamp their marketing communications with Surefire. “[Only six months after onboarding Surefire], we were excited to see usage increase by 37% with our LO’s adopting the tool, logging in, and actively using all the features that it offers.” Ultimately, Surefire users have the right functionality at their fingertips for every stage of the loan life cycle.
With Surefire’s powerful automation technology, you can streamline your mortgage marketing communications and strengthen your borrower relationships. To learn more about how Surefire can help you earn new business, drive repeat business and create clients for life, contact our team today.
