Companies Use Cross-Promotion in Tough Times

Collaboration techniques have become increasingly common among industry professionals as each attempts to succeed in a trying market during challenging economic times. Today, another partnership was formed. Software service provider Qvault has teamed up with new media marketing firm, Think Big Work Small (TBWS), to launch a collaborative effort to help mortgage professionals gain greater access to the tools they need to help increase and manage their business. “As pressure has mounted on our clients to find new ways to attract more business, we have been looking for ways to help our clients gain access to creative and affordable marketing tools,” says Jeffrey Parry, founder and CEO of Qvault. Beginning immediately, both organizations will consolidate their client bases and promote each other’s product lines. Qvault, which has focused on helping clients increase revenue and streamline operations, is turning to TBWS to help its clients gain access to marketing tools to drive more business and fill their pipelines.  In turn, clients of TBWS will gain exposure to Qvault’s product Status Sweep, a web based sharing and transaction solution. Write to Kelly Curran.