ALL EYES ON PURCHASE
In 2021, all housing professionals must be focused on the 3 P’s: Process, Profitability and Purchase. PPP may have meant something different in 2020, but this year the 3 P’s are the guiding light to long-term mortgage success and domination.
The ratios flipped last year. Strong purchase lenders that historically did 70% purchase business, originated 70% refinance. And while that refi wave continues to drive some unbelievable production numbers – now is the time for mortgage professionals to focus on the purchase business that will be critical to success over the next decade.
Here at HousingWire, we focus on Moving Markets Forward. And to help you power your business forward in 2021 and beyond we brought together the smartest minds in purchase mortgage marketing to share the insights, tactics and strategies that set the leaders apart.
Click on the buttons below to view the full sessions on-demand.
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Understanding the Current Market
Panelists:
- Doug Duncan, SVP & Chief Economist, Fannie Mae
- Sarah Wheeler, Editor in Chief, HousingWire
Winning in a red-hot purchase market
Panelists:
- Bill Dallas, President, Finance of America
- Courtney Graham, Chief Marketing Officer Princeton Mortgage
- Alcynna Lloyd, Digital Media Manager, HousingWire
Keynote
Panelists:
- Rene Rodriguez, Keynote, Rene Rodriguez
The Exclusivity Effect: The secret to building exclusive agent relationships
Panelists:
- Alex Kutsishin, CEO & Co-Founder, Sales Boomerang
- Caren Karris, Director of Marketing, HousingWire
Sponsored by:
Conversation with our Marketing Leaders
Panelists:
- Clayton Collins, CEO, HW Media
- Courtney Graham, Chief Marketing Officer, Princeton Mortgage
- Paul Akinmade, Chief Strategy Officer, CMG Financial
Building a Personal Brand
Panelists:
- Brian Covey, VP, Regional Production, loanDepot
- Andrew Haberman, Digital Marketing Manager, Synergy One Lending
- Neel Dhingra, Mortgage Banker, All Western Mortgage
- Brena Nath, Managing Editor, HousingWire
Technology at the intersection of borrower and LO satisfaction
Panelists:
- David Karandish, Founder & CEO, Capacity
- Allison LaForgia, Webinar Manager, HousingWire
Sponsored by:
Marketing to Reach a Diverse Audience
Panelists:
- Jake Fehling, Vice President of Marketing, Movement
- Keosha Burns, Executive Director, Chase
- Teressa Lurk, Vice President of Marketing and Design Mortgage Bankers Association
- Sarah Wheeler, Editor in Chief, HousingWire
The Pulse of Consumer Shopping Behavior: Mortgage Purchase, Refi & More
Panelists:
- Mike Eshelman, Head of Consumer Finance, Jornaya
- Sarah Wheeler, Editor in Chief, HousingWire
Sponsored by:
Social Media Master Class: Instagram
Panelists:
- Chelsea Peitz, National Director of Social Sales, Fidelity National Financial
Social Media Master Class: TikTok
Panelists:
- Scott Betley, Loan Officer, NFM Lending
- Brena Nath, Managing Editor, HousingWire
Social Media Master Class: LinkedIn/Clubhouse
Panelists:
- Judi Fox, LinkedIn Business Coach, Judi Fox
- Brena Nath, Managing Editor, HousingWire
Executing a Successful Content Strategy
Panelists:
- Brian Rieger, Co-Founder & CEO, Content Beacon
- Kirk G. Willison, Vice President, Government & Industry Relations, Arch Mortgage Insurance Company
- Sarah Wheeler, Editor in Chief, HousingWire
