Unlike homebuyers of older generations, Jennifer Oliver and Tyler Flynn never tapped a real estate agent or toured open houses. Instead, they relied on the Internet to find their first home — preferring the tech savvy methods favored by Generation Y. Internet matching criteria linked them to 901 McCoy Drive in Irving, Texas. It was the one and only house they viewed before buying.
Gen Y: Reaching a generation not sold on home ownership
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Industries like retail, banking, transportation and food service have undergone massive digital transformation in recent years by leveraging new technologies to enhance consumer experience. As a result, today’s consumers now expect the same seamless digital experiences in all areas of their lives, including rental management.
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