HighTechLending, which markets reverse mortgages under the trade name AmericanSenior, this week announced the hire of Marcus Powell as national retail sales manager.
Powell, formerly of Liberty Home Equity Solutions and Security One Lending, will join the Irvine, Calif.-based HighTechLending’s new digital marketing team.
“Together, we have built a robust sales and marketing engine that will support our retail branches and TPO partners with quality, exclusive lead solutions to help grow our volume regardless of market conditions,” company president Don Currie said in a statement announcing Powell’s hire.
HighTechLending has been on something of an expansion push over the last year, adding Vivian Dang as vice president of marketing and Nancy Davidson as vice president of reverse operations. The hires were part of an “aggressive strategic growth plan” for 2018 despite the looming effects of the October 2 principal limit factor reductions.
“Even in this tremulous time affecting production and profitability, HighTechLending remains steadfastly committed to the reverse industry,” Currie said earlier this year. “In order to combat the contracting market, we will be expanding geographically, and have hired key experienced individuals to augment the growth of our branch locations and wholesale division nationwide.”
HighTechLending has also rolled out a “club” for its highest-producing brokers, providing marketing support and premium pricing to originators who fund at least three loans per month with the company.
The firm currently sits in ninth place on Reverse Market Insight’s most recent ranking of Home Equity Conversion Mortgage endorsement volume, with 1,282 loans during the 12 months ended May.
Written by Alex Spanko
