So much has evolved in the real estate process – agents and brokers no longer flip through the pages of MLS books, thumb through a Rolodex or fill out carbon copy contracts with their clients. However, one element of the real estate process that hasn’t seemed to progress is the Comparative Market Analysis, or CMA, which is created to establish a price for a property. homegenius recognized the industry’s need for an updated, smarter way to create pricing estimates for homes – one that utilizes cutting-edge technology and machine learning – and developed the geniusprice platform.
Using this next generation of personalized property intelligence, geniusprice technology from homegenius Real Estate leverages advanced valuation analytics, so agents and brokers can gain a deeper understanding of subject properties and their local real estate markets.
This intelligent pricing engine for real estate allows users to bring these advanced analytics to living room conversations, all in one easy-to-use interface. Agents and brokers no longer need to go through the manual process of finding and evaluating comparables, which often includes using multiple systems and services to get the information they need. Using geniusprice technology, they can easily view their local data, quickly update comps in real-time, as well as view the available transaction history and previous photos of properties in their local areas. geniusprice technology also utilizes photo AI technology to assess the condition of certain rooms in the home, so agents no longer need to “stare and compare” to find homes similar in finishes and quality to their subject property.
The legacy CMA process is 25 to 30 years old and takes a great deal of time to perform manually. Rather than taking hours, the geniusprice platform is allowing agents to do pricing estimates much more quickly – even in less than five minutes.
Agents and brokers can also create impressive presentations quickly, saving an average of 30 to 45 minutes per presentation, giving them time back in their day to build relationships with their existing clients and prospect for new ones.
geniusprice technology is not a CMA. It’s a transformative advancement in real estate technology that utilizes trusted, advanced analytics to generate micro-market analysis based on curated data – resulting in highly personalized, local intelligence that agents and brokers can use to differentiate themselves in an industry that, right now, has more active agents than active local listings.
With this property intelligence platform, homegenius is answering a widespread need for a faster, easier and more personalized real estate experience from search to close, powered by modern data science. By reinventing the old traditional CMA with geniusprice technology, homegenius is offering in-depth, personalized property intelligence for real estate professionals to share with their clients and take their business to the next level.
For more information on geniusprice technology, please visit homegenius.com.
