8 best real estate marketing companies to boost your business in 2025

Remember that the effectiveness of any marketing strategy depends on your specific needs, goals and target audience.

Take the time to assess your marketing needs, budget, and long-term objectives. Then, make a list of the top marketing companies to find the right partner for you. If possible, set introductory calls with each marketing firm and spend time comparing the pros and cons. Communicate in advance that you are evaluating a few different options, and once you think you have your marketing team assembled, sign up for a monthly subscription or pay for the company’s services.

The type of marketing that works is the type that you commit to! Marketing can include anything from in-person networking to sending postcards to social media. Pick one or two types of activities that you enjoy – whether it be writing, design, talking on camera, taking beautiful photos – and use those skills to share your business with the world. Remember that consistency is key and you cannot expect instantaneous results.

In real estate, the traditional marketing mix — often known as the 4 P’s of marketing — includes:

• Product: The properties and real estate services offered by the agent or firm
• Price: Understanding how to set competitive and market-appropriate prices
• Place: The geographic location of your properties, along with their accessibility by public and private transportation methods
• Promotion: The combined advertising, branding, and marketing strategies used by the agent to attract and engage potential clients

Before you can market yourself successfully as a real estate agent, you need to understand your business. Identify your strengths, along with any areas that may need improvement. Here are some questions that can guide you in making an informed decision:

1. Establish your primary goal: Are you looking to boost lead generation (i.e. get more potential clients) or do you already have a large email list and need to focus instead on nurturing your existing client base? Defining your primary objective is crucial as it will influence the strategies and tools you need.
2. Assess your marketing budget: Your budget plays a pivotal role in selecting a marketing company. Companies can spend anywhere from 1% to 40% of their gross revenue on marketing. It all depends how aggressive you want to be and what expected return on your investment (ROI) you need to feel as though the money was well-spent. A general rule of thumb is to allocate approximately 10% to 20% of your commission income to marketing, or a “30% rule.” Be sure to have a clear understanding of what you can afford and think with an investor’s mindset.

If this is your first time considering a real estate marketing company, it’s natural to wonder what to expect. Most importantly remember that specifics can vary from one provider to another — there is no one-size-fits-all marketing firm. However, there are certain fundamental features you should look for when working with a vendor of any kind, including:

1. Clear communication: If you’re investing in a company’s services, you should have a direct line of communication when you have questions or require assistance, whether that’s a chatbot, support email address or online discussion forum.
2. Trust: If you expect to collaborate on creative assets, like graphic design and website copy, you should trust your marketing company’s judgment and be able to communicate effectively when there are disagreements.
3. Performance metrics: Your investment should yield results. A reputable real estate marketing company should provide a method to track the value you’ve received for your expenditure, whether it’s a shared editorial calendar or a detailed performance report.
4. Renewable contracts: Real estate marketing isn’t a sprint; it’s a marathon. It demands ongoing attention and the flexibility to adjust strategies based on audience feedback. The most reliable marketing companies will typically require a minimum three-month commitment to ensure a sustained, effective campaign.

No, they are not the same — though there is some overlap. Lead generation is a targeted strategy to attract potential clients by providing information or incentives. Marketing, on the other hand, is about building your brand, telling your story and creating awareness about the value you offer. Marketing can generate leads, but its primary purpose is to establish your reputation and trustworthiness. For example, a Facebook ad campaign offering a free home valuation is lead generation, but it becomes more effective when backed by strong branding and marketing efforts that make people familiar with your name and the quality of your services.