Barbara Yolles

Barbara Yolles is CEO of Ludwig+, a brand transformation and business acceleration company she launched in 2019. Her 25-year career includes everything from launching the Dollar Menu at McDonald’s to driving global growth for advertising agencies and clients as CMO at McCann and Campbell Ewald. Within the mortgage space, Barbara’s resume includes building world-class marketing teams at both United Wholesale Mortgage and TMS. LUDWIG+ provides full-service strategic consultancy, brand positioning, architecture and identity, creative, media, and production services across every media platform (owned, earned, paid).