Opinion
HousingWire guests write commentary and coverage on the industry of their expertise.
Latest Posts
Mastering the narrative: Strategic messaging for loan officers
Jul 15, 2024In today’s challenging mortgage market, loan officers must master strategic messaging to effectively lead their teams and engage clients. This article explores how to craft compelling narratives, maintain consistent communication, and highlight opportunities amidst high rates and low housing inventory. Learn the importance of empowering teams, building resilience, and adopting the Three P’s framework—Predict, Preempt, Prevent—to manage the narrative and maintain focus and morale.
-
Opinion: An assessment of residential real estate and AI
Jul 15, 2024 -
Opinion: Keeping homeownership the American dream will require intergenerational collaboration
Jul 12, 2024 -
Opinion: Fostering Latino homeownership through workforce representation
Jul 10, 2024 -
Math and empathy: Changing negative perceptions about real estate agents
Jul 09, 2024 -
Navigating the narrative: Strategic messaging for mortgage banking executives
Jul 08, 2024 -
Opinion: Reframing the American Dream of homeownership
Jul 04, 2024 -
Anthropomorphism and AI: Dialing back the fear knob
Jul 03, 2024 -
Opinion: A commonsense, bipartisan approach to preserving and creating more affordable homes
Jul 02, 2024 -
It’s time for the federal government to address the housing crisis
Jul 02, 2024 -
Solving the credit riddle: providing mortgage professionals and borrowers the tools they need
Jul 02, 2024