REAL is designed with an Instagram interface, allowing agents to display their listings in a neat and organized way. Agents can easily create immersive property posts, entertaining videos or even previews of properties that are not yet on the market among the listings on their profiles. The interface allows agents to generate free leads without expensive online ads, labor-intensive emails or extraneous and ineffective cold calls. REAL helps agents build professional relationships online with interested prospects. The technology keeps agents connected and enables them to engage with one another at any time.
REAL is built with various social media and chat features. Buyers and sellers can browse an agents’ reviews and listings and get a feel for their personalities, styles and tastes. They can follow agents, like and share their favorite listings and even reach out to agents. With robust filters and advanced AI technology for districts, nearby views, pricing, reviews and more, buyers and sellers can conduct highly specific searches tailored to their specific needs.
