The Real Brokerage, the fastest-growing publicly traded real estate brokerage, leads with tech first. The company builds proprietary tools that empower its agents to move faster and more efficiently, and simplify the process of buying and selling homes for consumers. As a result, Real, which now operates in 50 states and four Canadian provinces, is the only brokerage to have built an award-winning transaction management platform from the ground up. It’s also the first to leverage AI to launch a 24/7 personal concierge as it moves closer to its vision of providing a one-stop solution for consumers through an easy-to-use app that integrates the company’s title and mortgage businesses.
By building its own platform, Real is able to scale faster without the need to add additional headcount. Real processed 20,397 transactions with nine transaction processing employees in the third quarter of 2023. Since its launch in mid-2023, Leo, the company’s first-to-market virtual concierge, has garnered a 100% adoption rate, providing an immediate response to tens of thousands of questions that in the past would have required a call or email to the corporate support team and hundreds of hours tracking down answers. At the end of the third quarter, Real’s agent count was 12,175 agents (it now exceeds 13,000), an 81% year-over-year increase; its staff-to-agent ratio remained flat.
