This week on the Power House Podcast, we are bringing you a sponsored interview between Clayton and Mickey Neuberger, the Chief Marketing Officer at Realtor.com. Before joining Realtor.com, Mickey was VP of Global Marketing at eBay for 9 years, where he built the company’s CRM platform from the ground up. He also has extensive experience in marketing, CRM, product and technology from previous roles at Travelocity, Loyalty Lab, and 24 Hour Fitness. 

Clayton and Mickey start by discussing Mickey’s career journey, his expertise in data management, and how he got into the marketing landscape. But, the real meat of this conversation is about one of Realtor.com’s biggest current initiatives: their buyer advocacy campaign. 

The campaign spans several advocacy initiatives, including the development of a self-serve tool kit for buyer’s agents. This kit features tools and assets that can be customized and shared with one’s network to highlight everything agents do for consumers before, during and after the home-buying process. They’re also working on highlighting and empowering underserved and underrepresented buyers to ensure equitable opportunities in the housing market. 

Clayton and Mickey dive deep into this campaign and its vital importance in today’s industry, Realtor.com’s efforts to bring together housing professionals, home buyers and policymakers to understand the power that housing and real estate hold in the larger American economy.

Here’s a glimpse of what you’ll learn:

• How Mickey’s career path from computer science to marketing has helped his experience in driving results at scale,
• The importance of brand presence and the use of strategic data and analytics in marketing.
• The why behind their buyer agency advocacy campaign, the Buyer’s Agent Tool Kit and the efforts to educate consumers and policymakers.
• Where the future of Realtor.com is headed and their marketing objectives for the second half of 2024.

Related to this episode:

• Mickey Neuberger | LinkedIn
• Realtor.com | LinkedIn
• Realtor.com
• Buyer’s Agent Toolkit
• America’s Housing Problem: The Dream of Homeownership Is Further Fading for Underserved Buyers—but Here’s How To Navigate the Market | Realtor.com
• Realtor.com announces update to buyer’s agency ad campaign
• HousingWire | YouTube

The Power House podcast explores the most critical topics in mortgage, real estate and fintech. A new mortgage or real estate executive joins the show each week to add perspective to the top stories crossing HousingWire’s news desk. Hosted by Clayton Collins and produced by the HW Media team.