ERA leader Alex Vidal on agent coaching and mindset strategies

On this week’s episode of the RealTrending podcast, Tracey Velt sat down with Alex Vidal, the president of ERA Real Estate. Today’s conversation is all about mindset, leadership, and challenging yourself with both personal and career goals. They discuss the power of positive thinking, and he shares his coaching strategies for helping agents develop a positive mindset and master their goals. He also discusses his vision for the future of ERA Real Estate and the real estate industry at large.

Here’s a glimpse of what you’ll learn:

• Mindset is a key factor in real estate success. Agents can work on their mindset just like they work on their physical fitness.
• Practicing gratitude and positive affirmations can help agents maintain a positive mindset.
• Grit is essential for overcoming challenges and achieving goals in real estate.
• Leaders should focus on helping agents see the opportunities in the industry and develop deep, meaningful connections with clients.
• ERA Real Estate aims to become a brand that agents and broker-owners are raving fans of, setting an example for the rest of the industry.

Here’s a small preview of today’s interview. The transcript below has been lightly edited for length and clarity:

Tracey Velt:  What excites you the most about the real estate industry in the next year?

Alex Vidal: I think this is going to sound kind of cliche, but the one thing we’ve forgotten in our industry is the ability to have deep, meaningful connections with people that are not in the industry, especially now with all the noise that’s going on. It’s getting really mainstream now. We’re getting a lot of questions and I don’t think a lot of people know how to coach and teach that.

They want to teach AI and they want to teach chatGPT, and all this other stuff. When in reality, now that that’s no longer the disruptor, that’s where everybody is. That’s the norm. The disruptor now is the ability to have these really great conversations with people. So if I can help coach our agents to have those conversations and build stronger relationships, they’re just going to be happier in general because they have stronger relationships and it will lead to more business. That’s what really excites me for 2024.

The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.