Growing an Iconic Real Estate Brand with Ginger Wilcox, Better Homes & Gardens Real Estate
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In this episode of the Top of Mind podcast, recorded live at HousingWire’s The Gathering conference, Mike Simonsen sits down with Ginger Wilcox, President of Better Homes & Gardens Real Estate, to talk about her plans to grow the iconic international brokerage in a challenging market.
Ginger shares insights into how they’re preparing their agents for what the future holds, why their size and scale helps them weather storms in the market, and the recommendations they’re giving home buyers to help them navigate and succeed. She also weighs in on AI and how technology is changing the consumer experience in real estate.
Related to this episode:
- Ginger Wilcox on LinkedIn
- Better Homes & Gardens Real Estate
- Mike Simonsen on LinkedIn
- Altos Research
The Top of Mind Podcast is produced by Altos Research. Each week, Altos tracks every home for sale in the country – all the pricing, and all the changes in pricing – and synthesizes those analytics to make them available before becoming visible through traditional channels.
