Inside FirstTeam’s billion-dollar growth strategy with CEO Michele Harrington
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This week on the Power House podcast, Diego sits down with Michele Harrington, CEO of FirstTeam Real Estate out of Orange County, California. Michele initially started her career in the Marine Corps, but after being stationed in Orange County, she not only fell in love with the beauty of Southern California, she also got bit by the entrepreneurial bug. Now, she leads California’s largest independent brokerage.
Michele and Diego talk about what sets FirstTeam apart from other brokerages and the recruitment strategies that are helping them surpass their goal of $1 billion in recruited teams. They also talk about empowering women in leadership positions and their plans to expand outside of California.
Here’s what you’ll learn:
- Women hold only 26% of leadership positions in real estate, despite being a majority of agents.
- Empowering women to pursue leadership roles is crucial for the growth of the industry.
- Their recruitment strategies focus on training new agents and placing them in existing teams.
- FirstTeam is on track to surpass $1 billion in recruited teams this year.
- The company aims for organic growth by expanding into adjacent markets.
- Michele’s upcoming book emphasizes the importance of self-discipline in achieving success.
Related to this episode:
The Power House podcast explores the most critical topics in mortgage, real estate and fintech. A new mortgage or real estate executive joins the show each week to add perspective to the top stories crossing HousingWire’s news desk. Hosted by Diego Sanchez and produced by the HW Media team.
