Lessons from a Top 1% Agent with LabCoat’s Tristan Ahumada
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In this episode of the Top of Mind podcast, Mike Simonsen sits down with Tristan Ahumada from LabCoat Agents to talk about how agents should be using social media and other marketing tools to build their business in 2024.
Tristan shares what he learned as a leader on Facebook’s real estate market advisory board, offers tips on how to use Altos reports with clients, and discusses his high-impact, values-based social media strategy. He also gives his take on what the next 10 years will look like for real estate agents and the business.
Here’s a glimpse of what you’ll learn:
- How Tristan built the largest Realtor social media group – LabCoat Agents with 137,000 members – and Realtor newsletter with 500,000 subscribers
- What he learned as a leader on Facebook’s real estate market advisory board
- How he uses Altos reports with clients, including fun social media ideas
- His values-based social media strategy, and how other agents can adopt it
- Why the algorithm “favors the extreme,” and what that means for his approach
- His Like, Comment, Message process for social media growth
- Why Google is still better for paid ads than social media
- How he leverages AI in his work with clients and his team
- What the next 10 years will look like for real estate agents and the business
Related to this episode:
The Top of Mind Podcast is produced by Altos Research. Each week, Altos tracks every home for sale in the country – all the pricing, and all the changes in pricing – and synthesizes those analytics to make them available before becoming visible through traditional channels.
