Real Estate Agent Essentials

What is a real estate broker vs. an agent? We explain the key differences

We explain the key differences between a real estate agent vs. a broker, the many types of agents & brokers, plus how to become one.

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Create your real estate marketing plan in 12 steps (+ template)

Craft an effective real estate marketing plan aligned with your brand, skillsa nd ideal real estate niche.

The ultimate guide to real estate networking

Find more clients with these proven real estate networking strategies, tips & ideas from agent & coach Ashley Harwood.

7 IDX websites to beat Zillow + capture more leads in 2024

Your IDX real estate website is arguably your most important marketing tool. Here are some tools to make it shine.

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9 savvy strategies to get more real estate referrals

Learn how to successfully request more referrals from coach & former KW Director of Agent Growth Ashley Harwood.

The ultimate listing appointment checklist for agents (+ tips & scripts)

Check out our comprehensive listing appointment checklist, tips and scripts, plus 10 key questions to ask.

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7 tips for high-converting real estate landing pages (+ examples that work)

Every word on your landing page should drive visitors to take a specific action. Our expert tips and high-converting examples can help.

8 effective mindset hacks from a top real estate coach

KW Mega Agent, Broker-Owner and Bestselling Author Sean Moudry shares strategies to help you weather any storm.

10 best practices for working with homebuyers (& getting referrals)

Get shining testimonials & referral business by consistently following these ten simple steps that ensure your buyer clients leave happy.

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How to be a successful real estate agent (without going broke)

Follow Tim and Julie Harris' 10-step plan to crush your goals and level up your career.

3 FSBO scripts that actually book appointments (+ tips for using them)

Renowned coaches Tim & Julie Harris share their proven FSBO scripts to help you handle objections and land more listings.

How to host a successful virtual open house: Tips from a broker

Reach 10x as many buyers & create stellar social media marketing with every listing (while offering your seller more convenience).

Real estate referral fees: The ultimate guide for 2024

Our complete guide to sending & receiving agent-to-agent referrals and earning more real estate referral fees.

How agents can thrive in a recession: 7 tips from a KW mega broker

Get coach Sean Moudry's 7 strategies to grow your business — even in a recession.

How to set up your real estate agent Facebook page to get more leads

While they may not be as trendy as they once were, a well-crafted real estate agent Facebook page is still the best way to generate leads on social media. Your Facebook page can he

The ideal real estate agent schedule + 12 time management tips for success

An effective real estate agent schedule will boost your productivity, ensure a healthier work-life balance AND lead you to the closing table.

How to become a part-time real estate agent & get clients — fast

Top-producing broker Ashley Harwood explains how to set yourself up for success as a part-time real estate agent.

How to compete and win with your listing presentation (+ scripts)

Win your next listing by acing the fundamentals of the listing appointment, including a knockout listing presentation.

12 proven real estate scripts that boost confidence & earn more business

These proven real estate scripts will help boost your confidence, find & convert more leads and earn more business in 2024.

Real estate mailers: The ultimate guide for 2024

Discover top providers for effective real estate mailers, innovative ideas, and best practices for direct mail campaigns.

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How to get listings in real estate — 11 proven strategies for 2024

Want to learn how to get listings? Listings are the life-blood of all successful real estate businesses, but making the leap from working primarily with buyers to working with sell