Study: Who’s Winning the Home Equity War

In the first quarter of 2024, the average U.S. homeowner gained a remarkable $28,000 in equity, as reported by CoreLogic with total home equity soaring to an estimated $33.8 trillion in May 2024, up from $19.5 trillion in 2019—a staggering 73% increase. Given the depressed state of the first mortgage market, the battle to win consumers’ home equity business has never been fiercer.

Cue the epic showdown: Who will win the home equity war?

In this HousingWire Research report, you’ll learn:

• What’s at the heart of this high-stakes competition, as independent mortgage banks (IMBs) and financial institutions (community banks, regional banks and credit unions), vie to capture volume.
• How to grow your home equity volume
• Challenges and opportunities for lenders who understand the importance of growing their home equity volume.