Efficient collateral valuation: Keys to lending success 

While 2018 will be a tougher year for lenders, originators can still generate solid revenue and profit for their institutions with effective marketing and loan fulfillment programs. Better than that, by focusing their efforts on the right products, they will also have the opportunity to build stronger relationships with existing bank customers and credit union members, positioning themselves for additional business when volume increases in the future. Here are the three keys to succeed in this business.