In a sea of mortgage-tech companies competing to bring the “next big thing” to market, inflooens is redefining what it means to be tech-forward. George Milian, Chief Sales Officer at inflooens, recently joined Diego Sanchez at the HousingWire news desk during the MBA Annual Conference to discuss his transition from a major player like Rocket Mortgage to a startup, and how Inflooens aims to revolutionize the lending experience.

After nearly two decades at Rocket Mortgage, Milian’s move to inflooens was driven by the immediate impact that a startup environment allows. “At Rocket, we had to make large-scale decisions that took time to implement,” Milian shared. “But at inflooens, everything we do directly impacts our team, our clients, and their customers. It’s been an exciting shift.”

Describing his excitement about Inflooens, Milian emphasized that the company is creating a comprehensive platform to consolidate multiple systems into a single interface. Built on the Salesforce backbone, inflooens integrates CRM, LOS, and point-of-sale functionalities, eliminating the inefficiencies of switching between different tools. “It’s an all-in-one platform that gives loan officers what they need without forcing them to jump between screens,” Milian said.

inflooens aims to make life easier for loan officers, but at the end of the day, increase profits. “When rates start to drop, our technology will make a huge difference in how loan officers operate,” Milian explained.

One of the biggest challenges Milian sees in the industry is the gap between technology adoption and usage. He believes it starts with leadership. “A lot of organizations are buying technology without fully understanding or using it,” Milian noted. “Training has to be tailored to different learning styles—audio, visual, and kinesthetic—so loan officers can truly engage with the technology.”

To bridge this gap, Inflooens focuses on in-depth client assessments to identify how their team learns best and aligns training methods accordingly. 

inflooens’ 2025 product roadmap is robust, focusing on creating an all-in-one category that breaks traditional molds. With built-in AI capabilities, Milian envisions technology taking on 70% of routine tasks, allowing loan officers to focus on relationship-building and customer engagement.

“We have found our product market fit,” Milian said confidently. “Now, it’s about thriving in 2025. We’re signing new clients and are on track to reach 50 to 60 new clients by the end of next year.” Rather than competing head-to-head with other tech solutions, inflooens is prioritizing creating a seamless experience for lenders, borrowers, and third-party partners alike.

Beyond loan officers and borrowers, Inflooens is also dedicated to simplifying processes for those often overlooked in the industry—the processors, underwriters, and closers. “We’re committed to helping [the operations staff] through our back-end technology, streamlining their tasks and making their work more efficient,” Milian emphasized.