In any market, direct customer acquisition is vital to growth, and lenders must be able to identify and capture every potential homebuyer with a message that’s relevant to where they are in their home-buying journey. This white paper outlines how a top 10 HMDA lender leveraged Sutherland Labs to connect with their borrowers through journey mapping — and the resulting increase in customer acquisition.
Publisher: Sutherland
Date: June 2019
Following two years of rate volatility in the housing market, accurate mortgage pricing has become more important that ever for mortgage lenders and their capital market partners. In response to this need, lenders across the industry have employed innovative tools to meet this demand. How can lenders keep up with a constantly-evolving market? More importantly, […]
In today’s economy, mortgage rates and housing expenses have consistently risen. As a result, older citizens are tapping into their retirement savings to cover costs—if they have it. However, homeowners have a unique advantage with home equity products—designed to let residents tap into their home’s equity for cash. Mortgage professionals must keep up with the new […]
