After holding various roles within the mortgage industry, Brad Jones joined NewRez’s marketing department in August as chief marketing officer. Since joining, he has taken a retention-built servicing company and remade it into a forward-facing brand — a process that included revamping the corporate website and implementing an entirely new marketing process.
Thanks to this paradigm shift, NewRez now captures data and uses it to market to customers when they need it as opposed to using a blanketed, one-size-fits-all approach. While taking a formerly service-first company and transitioning it to a client-first company, Jones has built out a marketing team and taken it from 13 employees to nearly 35 today.
Jones has also helped NewRez become involved with March of Dimes, NewRez Now, and You Save, We Give. Jones has also donated to the local YMCA, which he believes has been crucial to those in need during the tough times presented by the pandemic.
Name:
Brad Jones
Title:
Chief Marketing Officer
Company Name:
NewRez
