Philip Yee has been the marketing force behind some of the mortgage industry’s most iconic and successful brands. Over the course of his career, he named Radian, led the Bank of America Mortgage and Wells Fargo Home Mortgage marketing groups, repositioned Ellie Mae and created its user conference and turned it into a must-attend event that consistently outdraws other large industry events. Since joining Plaza, Yee has transformed the brand and significantly raised its visibility, helping the leading TPO player to grow volume, add clients and attract talent.
After joining Plaza in 2018, Yee orchestrated a major rebranding effort built upon a more modern, engaging and cohesive corporate identity system (designed by Tim Girvin, a global design firm based in Seattle) and a more functional and client-oriented website. His team revamped Plaza’s overall marketing tools and resources, upgrading all client-facing touch-points as well as the company’s internal communications and intranet.
Name:
Philip Yee
Title:
SVP, Chief Marketing Officer
Company Name:
Plaza Home Mortgage
