Alisha Burdette, chief marketing officer at Mark Spain Real Estate, is consistently learning and growing her knowledge around different marketing approaches, collaborating across departments at MSRE. Burdette knows that simply generating a lead isn’t enough — it has to be a qualified lead that will have a high probability of leading MSRE’s sales team to success. Her alignment with the entire team at MSRE ensures she delivers the leads needed while taking into account the needs of the rest of the team.
Burdette works with MSRE’s call center and lead conversion team to help with call collaborations to look for scripting opportunities for the employees. This insight allows her to listen for signals from the public on ways MSRE can better address the customer’s needs through its marketing efforts. Amid the challenges of the pandemic, Burdette was able to drive even better results than in prior years. MSRE is consistently listed as one of the fastest growing private companies and achieved 94% revenue growth in 2021.
Name:
Alisha Burdette
Title:
CMO
Company Name:
Mark Spain Real Estate
