As chief marketing officer for Coldwell Banker with over 20 years of digital, content and social marketing experience, David Marine does more than just market the oldest and one of the most trusted real estate brands in the industry. In addition to his affinity for storytelling and leading a team of more than 150 diverse, thought-provoking marketers to reshape a brand that has existed for 116 years, Marine developed the highest-rated ad — 10 years in a row — in the real estate category; finalized the first rebrand for Coldwell Banker in nearly half a century; re-positioned the company to focus on sellers; and re-vamped the company’s website as part of its 2022 Dream Campaign.
Marine led the company through its rebrand “trifecta” that included Coldwell Banker Realty and affiliated companies, Coldwell Banker Global Luxury and Coldwell Banker Commercial, reshaping the mission, values, messaging and design to set the brand on a growth trajectory for the future. As a result, Coldwell Banker was the most recognizable real estate brand of 2021.
Name:
David Marine
Title:
CMO
Company Name:
Coldwell Banker
