As the SVP of strategic cross-brand marketing at Anywhere Real Estate, formerly Realogy, Dawn Perry drives marketing synergies across the company’s six core brands: Better Homes & Gardens Real Estate, Century 21, Coldwell Banker, Corcoran Group, ERA and Sotheby’s International Realty. With more than 333,000 affiliated agents under the company’s umbrella, Perry is helping to arm an expansive network of real estate professionals with the products, technology and marketing strategies that help them stand out in a hypercompetitive marketplace.
Perry is the co-chair of Anywhere Real Estate’s Women’s Employee Resource Group and a frequent speaker at industry events. Perry’s role takes the company’s extensive suite of consumer products, marketing technology and professional development programs and helps to mold them across six widely recognized, completely distinct real estate brands. In a rapidly changing market, Perry harnesses Anywhere Real Estate’s bird’s-eye-view across its global brokerage umbrella to drive efficiency, simplification, ROI and marketing excellence for individual brands.
Name:
Dawn Perry
Title:
SVP, Strategic Cross-Brand Marketing
Company Name:
Anywhere Real Estate
