Senior Director of Marketing Erika Martin is a marketing professional with 17 years of experience in the mortgage industry. Her background in technology enables her to make data-driven decisions and improve processes at Enact Mortgage Insurance to serve customers and the company. Within the last year, Martin successfully led her team through an extensive rebrand, an IPO and a new team integration and demonstrated and promoted excellence at every turn.
Soon after Martin was promoted into the marketing leadership role, she was tasked with rebranding the 17-year-old Genworth Mortgage Insurance brand into Enact. With a 15-member team and a $3M rebranding budget, Martin worked with 65 subject matter experts and eight vendors to complete customer research and asset documentation, as well as define a strategy, new name, voice and visual identity for the new brand. Martin’s team continues this work by making changes to over 80 systems and creating thousands of new assets for the newly developed Enact brand.
Name:
Erika Martin
Title:
Senior Director of Marketing
Company Name:
Enact Mortgage Insurance
