Jenn Van Burkleo, senior marketing director of Events and social media, joined eXp Realty in October 2017 as social media manager and has significantly contributed to the growth of more than 76,000 agents (from 5,000 in 2017). She has scaled eXp World Holdings’s social media presence from five social media channels in 2017 to more than 85 today, across SUCCESS Enterprises, Virbela and eXp Realty. In January 2020, she was promoted to director of events and social media, now overseeing in-person and virtual event attendance and experiences for eXp World Holdings’s 76,000 agents and staff members. Van Burkleo values input from all team members and ensures that everyone has a seat at the table when marketing decisions are made, which is crucial to the success of eXp’s events and social media campaigns.
Van Burkleo is an innovator in the events and social media space. Under her leadership, guidelines and assets have been created to help agents build a better social media presence and lead their own events. She leveraged top agents to adopt these concepts, while gathering feedback from the Agent Advisory Council, top-producing agents, leadership, department heads and business lines.
What is the best piece of advice you have ever received?
I think the best piece of advice I’ve been given is to wholly embrace my authentic self. The good. The bad. The weird. Being authentic is a superpower.
Name:
Jenn Van Burkleo
Age:
35
Title:
Senior Director, Events & Social Media
Company Name:
eXp Realty
