Christopher Guerin, American Financial Resources’s (AFR) executive vice president of origination and business development, has shown exceptional leadership through contributions to AFR’s marketing and oversight of its origination channels. With a strategic focus on affordable housing and expanding homeownership opportunities, Guerin has successfully implemented updates to AFR’s sales verticals and marketing strategy, resulting in significant improvements and savings for veterans and qualified home applicants.
Guerin leads a dedicated team to oversee AFR’s sales verticals, including wholesale, correspondent and retail. Guerin has been instrumental in driving AFR’s resurgence in the last 12 months after several leadership changes. He has implemented several impactful updates that positively influenced the company’s performance. Under his guidance, AFR’s “Why Wait” campaign has effectively highlighted core products tied to affordable housing, with the goal of expanding homeownership options for qualified borrowers. Moreover, AFR has achieved remarkable improvements in their VA and USDA one-time close construction to permanent loan programs, resulting in substantial cost savings per loan for veterans and qualified applicants. Guerin’s efforts in promoting third-party originator financing through the USDA have earned AFR the esteemed recognition as the Manufactured Home Wholesale Champion.
Name:
Christopher Guerin
Title:
Executive Vice President of Origination and Business Development
Company Name:
American Financial Resources
