As the Chief Marketing Officer for Anywhere Brands, Amory Wooden oversees the marketing efforts of CENTURY 21, Better Homes and Gardens Real Estate and ERA Real Estate. She is responsible for planning, developing and executing the brands’ marketing and advertising campaign initiatives, including digital marketing and event strategy. Wooden plays a vital role in generating leads and overseeing the business strategy for the company’s franchise brands. With two decades of marketing experience both on the agency and brand side, Wooden brings the know-how, grit and fresh perspective that will continue to propel the Anywhere portfolio of well-known and well-loved brands forward in a technological landscape.
Though Wooden joined Anywhere Brands eight months ago, her impact has been swift. By transferring her years of strategic experience in the marketing and tech realms, she is creating a new trajectory for the world of franchise real estate at a pivotal time in the industry. Budgets have shifted in the past year across the real estate industry as a whole, and Wooden has adapted to this new normal while still delivering a high level of service at scale for all three brands with her “less is more” approach to streamlining processes. By reimagining the marketing structure to four specialized teams, she has provided Anywhere with more power to focus and thrive while optimizing spend and ensuring the right decision-makers are part of key conversations.
Name:
Amory Wooden
Title:
Chief Marketing Officer
Company Name:
Anywhere Brands
Industry
Real Estate
