Under the leadership of Corie Meredith, vice president of marketing, UMortgage’s marketing department has become a standout within the mortgage industry with an innovative approach to marketing, clean and consistent branding and a modern voice to match the progressive nature of its lending platform. Meredith’s leadership has allowed UMortgage’s creative team members to flourish. Across the last 12 months and beyond, she’s built an innovative and creative marketing team that has successfully established the UMortgage brand across the industry.
As the UMortgage platform has grown, Meredith has created a scalable on-demand marketing hub that helps UMortgage’s loan originators grow their online presence, stay top-of-mind and strengthen referral partner relationships. Under Meredith’s leadership, UMortgage’s marketing team has created comprehensive brand guidelines from scratch, cultivated bespoke marketing plans to help UMortgage’s loan originators stand out on social media with easy, plug and play materials, grew its brand presence with unique content on LinkedIn — which has grown from a follower base of 1,000 to 15,000 in the last year and a half — and planned and executed live events across the country, among many other projects.
Name:
Corie Meredith
Title:
Vice President of Marketing
Company Name:
UMortgage
Industry
Mortgage
