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2023 HW Marketing Leader: Corin Clement

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Corin Clement is the chief digital marketing officer at JPAR Real Estate. His marketing and advertising work lead to over 900 agents being recruited at JPAR’s company-owned offices and more than half of JPAR’s new franchise sales in 2022. In addition to his online marketing and advertising, Clement developed dozens of pieces of marketing collateral to be used in franchise sales, internal communications and affiliate marketing.

Clement has done an amazing job at marketing, branding, and advertising JPAR. He runs weekly campaigns to drive recruiting opportunities for the company-owned brokerages, constantly tweaking the message to maximize the hit rate. Clement also runs franchise marketing. In the last three years, JPAR has expanded from virtually nothing to a presence in 24 states and over 1,700 franchise agents. More than half of JPAR’s franchise sales are a result of Clement’s work. In 2022 he revamped the franchise website, managed the social media calendars and drove internal communications to both the company-owned and franchise agents. Clement works seamlessly with the JPAR Brokerage and JPAR Franchise leadership in addition to overseeing his own team. As JPAR expanded, he took on ownership of marketing the ancillary services. He worked with our internal team to communicate the value proposition to both agents and clients. As a result of his work, JPAR has put in place several MSA arrangements which drive substantial value to brokerages.

Name:

Corin Clement

Title:

Chief Digital Marketing Officer

Company Name:

JPAR Real Estate

Industry

Real Estate

3d rendering of a row of luxury townhouses along a street

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