Darcy Patch, VP Marketing, Enterprise Solutions at MyHome, a Williston Financial Group Company leads marketing for WFG Enterprise Solutions, the national lender services channel for WFG National Title Insurance Company, one of six national underwriters and the industry’s fastest growing title provider. Along with the Enterprise Solutions leadership team, Patch develops and implements annual strategic marketing and communications plans in support of the company’s lender-centric enterprise solutions divisions, including current business objective and target audience persona identification, budget development, tactical plan creation and execution, and ongoing vendor and resource management, media outreach and industry relations activities.
A market-driven, conscientious and visionary marketing and communications executive, Patch has more than 20 years of high-impact marketing and communications, project management, strategic planning, media relations, product development, product management, event planning, and sales experience. Patch developed and deployed a corporate public relations plan to strategically position the company and its divisions as leaders within their respective market segments, including lender services, agency and direct operations. Increased company media exposure more than ten-fold, resulting in $240,000-$480,000 in annual editorial value in 2021 alone. Patch also implemented a cloud-based marketing presentation program for use by WFG’s Enterprise Solutions sales team members, enabling leadership to monitor user engagement, usage, distribution and elemental content performance at both the individual and team level.
Name:
Darcy Patch
Title:
VP Marketing, Enterprise Solutions
Company Name:
MyHome, a Williston Financial Group Company
Industry
Mortgage and Real Estate
