Tamir Poleg is a magnetic leader who believes there is a better way to buy and sell homes. He is shaping The Real Brokerage to provide an end-to-end solution that is driven by technology and begins and ends with the agent. Since founding the company in 2014, Poleg has positioned Real as a technology company operating in the residential real estate space. This angle has influenced the company’s focus on innovation and building a proprietary platform that results in both cost and operational efficiencies. His commitment to putting the agent first by combining some of the best commission splits in the industry with long-term wealth-building opportunities and a sense of community for agents has resulted in Real becoming the fastest-growing publicly traded brokerage firm. As the housing market began to slow last summer, Poleg quickly shifted the company’s focus from a startup in investment mode toward long-term profitability through operational efficiencies and growing its agent base. As a result, Real was the only publicly traded brokerage to post year-over-year revenue and gross profit growth in the first quarter of 2023. To encourage collaboration and provide additional earnings potential, Real became the only brokerage to offer a co-sponsored revenue share program, which allows two agents to sponsor a new agent and benefit from an equal portion of Real’s split of the commission. The company also announced it will be launching a willable revenue share program and offering benefits to its agents.
What’s the best piece of advice you’ve ever received?
Always do the right thing. It’s applicable in business and in your personal life. Doing the right thing, beyond being fair with others, allows you to build solid foundations in life and business and feel good about yourself in every situation even when others may think you are ‘losing’. It also enables you to have a positive impact on others who may in turn also do the right thing when they are facing a difficult situation.
Name:
Tamir Poleg
Title:
CEO
Company Name:
The Real Brokerage
