Lindsay Listanski is the national vice president of field marketing for Coldwell Banker Real Estate. Listanski leads a team of 170 marketers that support the recruiting, retention and market share growth for 100,000+ agents and multiple sales teams across the country, all with an eye on company growth. She collaborates with key leaders in numerous departments to ensure alignment and execution within Coldwell Banker. Her depth of knowledge and expertise in public affairs, marketing and real estate shines through when collaborating with team members to design marketing strategies and national campaigns built to push Coldwell Banker forward in the real estate industry and guide consumers home.
Listanski has been a key influence behind many Coldwell Banker national marketing campaigns and strategies including spearheading the latest addition to its suite of products. Coldwell Banker designed a homegrown, internal platform that allows agents to schedule virtual appointments with over 100 marketing experts for quick, reliable support. In the first two months of the platform’s nationwide roll-out, agents made over 850+ appointments, specialists served nearly 540 unique agents and appointments had a 97% resolution rate. An advocate for diversity and inclusivity, Listanski was a part of the team that played an integral role in the launch of the Coldwell Banker’s Inclusive Ownership program — an industry-first franchise approach designed to help increase the representation of minority, women, LGBTQ+ and veteran entrepreneurs in the real estate industry.
What is one habit that has helped you succeed?
Lifting others as I rise. Surrounding yourself with the best and brightest is key because no one moves up without a successful team around them.
Name:
Lindsay Listanski
Age:
36
Title:
National Vice President of Field Marketing
Company Name:
Coldwell Banker Real Estate
Industry
Real Estate
