As a veteran of the luxury hospitality industry, Alayna Gardner brings a standard of excellence, personality and service to her sales and content marketing strategies in the mortgage tech industry. As director of sales and marketing, she innovates effortlessly, plans tirelessly and enjoys surprising and delighting leads and clients alike with unexpected perks, benefits and solutions.
Throughout 2022, Gardner designed a sales and marketing budget that took all of the anxiety out of embracing new opportunities and investing in key relationships. She helped collaborate on the design and launch of different usage tiers and price levels for LodeStar’s Closing Cost Calculator. This initiative took the stress off of the implementation team and better served lower-volume clients. Gardner regularly shocks veteran lenders in demos with her specific knowledge both of the industry and mortgage lending software. She designed a workflow to help LodeStar’s marketing and customer success teams collaborate on user guides and how-to articles so that neither team’s primary work fell by the wayside. She invests in and supports her team members to ensure their work is never too burdensome, and that they feel empowered and valued.
Name:
Alayna Gardner
Title:
Director of Sales and Marketing
Company Name:
LodeStar Software Solutions
Industry
Mortgage
