Robin Clayton is the director of digital lending and marketing at Paramount Residential Mortgage Group (PRMG). She has been with PRMG for just under three years and within a year she was promoted to the company’s senior management board of directors. Clayton runs PRMG’s digital marketing and lending team which is a performance marketing and metric-based approach to generating revenue from digital marketing.
Clayton has a significant influence on the company’s entire 2,100-person team. In the last 12 months, she has helped grow her team to support all three of the company’s channels. She has also helped groom others on her team to be promoted and lead other initiatives. When PRMG transitioned to a new CRM platform three years ago, the company needed an expert and Clayton was the right person for the challenge. She has since helped create multiple integrations of tech vendors within PRMG’s dashboard to serve all three channels. Originators that embrace multiple technology platforms that her team supports are more successful statistically and have a very high retention rate.
Name:
Robin Clayton
Title:
Director of Digital Lending and Marketing
Company Name:
Paramount Residential Mortgage Group
Industry
Mortgage
