Kelly Stadler, SVP of Buyer Experience at Auction.com, exemplifies leadership and innovation in the industry. In the past year, she profoundly impacted Auction.com by transforming the buyer experience. She spearheaded the development of the Winning Bidder Resource Center, addressing top customer queries and reducing related support calls by 24%. This initiative demonstrates her ability to identify customer needs and implement solutions that improve efficiency and satisfaction.

Stadler took on the product marketing function in October 2023, unifying it with the buyer experience team. Under her leadership, the company improved its customer research function, completing over 1,900 interactions within six months. This ensured customer feedback directly influenced product development, fostering a customer-centric approach that aligns with Auction.com’s mission of empowering homeownership and helping communities thrive.

Stadler’s leadership style is characterized by her dedication to coaching and developing her team. She successfully promoted team members and integrated new functions into her role, doubling her responsibilities without compromising performance. Her proactive approach to product development, including leading focus groups and incorporating customer feedback, has driven innovation at Auction.com. Her efforts resulted in the planned rollout of three major product initiatives in 2024 aimed at de-risking transactions for customers and enhancing their overall experience. 

In a short time, Stadler led three rounds of focus groups, directly engaging with over 50 customers to gather feedback on new processes and products, slated for rollout in 2024. Stadler’s strategic vision and execution have helped solidify Auction.com’s position as the foreclosure and bank-owned marketplace leader, contributing to neighborhood stabilization and transparent platform operations.

Name:

Kelly Stadler

Title:

SVP of Buyer Experience

Company Name:

Auction.com