Sagent relies on tight collaboration with its customers to ensure it is delivering solutions that will have the most positive impact on the future of its service operation. These partnerships require a well-planned and reliably executed strategy for engagement, and leading the way is Rachel Crooks, customer engagement consultant. She relentlessly pursues long-lasting relationships with Sagent’s customers across many channels, from consistent communications about products and on-site training events nationwide to the annual customer summit, IGNITE.

Crooks is committed to leading by example and fostering a positive atmosphere, not only for Sagent’s customers but for everyone at Sagent. Crooks has developed and led many creative initiatives, including Small Talk Shop, a customer spotlight interview series created and co-hosted by Crooks; Sagent Snapshot, an interview series highlighting members of Sagent’s Customer Success Division; and Step Away with Sagent, a virtual event series connecting Sagent employees and customers in a casual and fun environment.

Crooks’ embodiment of Sagent’s core values — Relentless, Relevant, Reliable — is seen across her work, including increasing IGNITE attendance by nearly 300%, meticulously moderating over 50 product calls each year, completing several MBA courses, and attending HousingWire conferences to increase her knowledge of the mortgage industry.

The impact of Crooks’ go-getter attitude and innovative spirit can be seen throughout every division of Sagent, in the events hosted by Sagent, and in Sagent’s customers’ satisfaction and success. Her fresh ideas set Sagent apart as it continues to innovate alongside the servicing industry’s biggest banks and lenders to fundamentally change the dynamics of America’s $14 trillion housing ecosystem.

Name:

Rachel Crooks

Title:

Customer Success Engagement Consultant

Company Name:

Sagent