With nearly two decades in loan production and sales management, Alec Hanson is disrupting the traditional mortgage marketing model in his role as loanDepot’s chief marketing officer. Having quite literally written the playbook (and podcast) on modern lending, he’s demystifying the mortgage lending process for borrowers with an education-based strategy that meets today’s tech-savvy consumers in the digital landscape.
Information surrounding the homeownership journey can be fragmented, hard to find, and overwhelming, especially for first-time homebuyers. Hanson and his team cut through the noise to change that, demystifying the process by providing access to the knowledge and resources consumers need. Through this strategy, he’s contributing to loanDepot’s mission as a purpose-driven lender seeking to make the dream of homeownership more accessible for all families.
Through owned and paid media, Hanson has created a consumer-centric content strategy blending entertainment with education, which “stops the scroll,” and empowers homebuyers to make informed decisions. His team is also providing the company’s loan originators with the necessary firepower to win the attention warzone. He’s supporting the growth of personal brand development for originators — enhancing their ability to build lead-generating relationships and increase loan conversions. Through his leadership, Hanson has been instrumental in transforming loanDepot’s originators into trusted educators and advocates within their communities, ultimately driving brand awareness and business growth.
Name:
Alec Hanson
Title:
Chief Marketing Officer
Company Name:
loanDepot
