Bradley Nelson is a chief marketing officer on a mission to breathe new life into a storied luxury brand and his marketing efforts led Sotheby’s International Realty through a historically challenging real estate market in 2023. Nelson continually strives to balance heritage and modernity while supporting the brand’s affiliated agents and companies in 1,115 offices located in 84 countries and territories worldwide. From an award-winning website, to embracing the power of social media and engaging with notable personalities, under Nelson’s leadership, the company’s digital-first approach has allowed Sotheby’s to extend its reach and engage with its audience more effectively.
As a leader, Nelson is at the helm of the brand’s best-in-class marketing efforts. The brand continues to elevate and market high-end properties to evolve with the way today’s consumers are digesting content.
In 2024, Nelson spearheaded the fourth installment of the brand’s Luxury Outlook report, an in-depth exploration into high-end real estate markets across the globe. Following several years of residential real estate frenzy, the report revealed that buyers have begun to acclimate to a new normal of higher interest rates, with high-end home seekers expanding their reaches to more parts of the world. The report explores the trends shaping real estate investment decisions in the year ahead, from the intergenerational transfer of wealth to parts of the world where tax incentives are increasingly enticing. To date, the 2024 report has received nearly 500 press mentions with a total ad value equivalency of $14.09 million.
Name:
Bradley Nelson
Title:
Chief Marketing Officer
Company Name:
Sotheby's International Realty
