As the AVP of Digital Marketing at United Wholesale Mortgage (UWM), Bridget McKinley develops and executes strategies that amplify UWM’s market presence and fuel business growth. She leads a team of diverse marketing professionals responsible for everything from data analytics and email strategy to paid media and public relations, using data-driven insights to convey key messages and achieve tangible results. Her collaborative approach, matched by her drive for continuous improvement, has propelled UWM’s digital marketing efforts to new heights and helped build the foundation for company wide success.

McKinley personifies a positive mindset and continuous improvement — two core pillars at UWM. Her relentless drive for innovation fosters an environment of collaboration and discovery within her team, leading to significant advancements in operational efficiency and the development of new solutions to further UWM’s mission of providing customized and relevant communication touchpoints to clients. By fielding independent research and routinely analyzing marketing data, McKinley quickly fine-tunes her team’s approach to improve performance, not only capturing the attention of UWM’s target audiences, but also driving behavior through informed and strategic practices. Particularly, McKinley ensures clients are kept up to date with the many product launches and tool enhancements available through UWM. In 2023 alone, UWM announced more than 60 products and enhancements, more than one per week, to arm brokers with the products, tech and tools necessary to succeed in today’s dynamic market. McKinley’s unwavering commitment to innovation, coupled with her tactical approach to empower brokers with the resources to succeed, bolsters UWM’s market presence and boosts overall client satisfaction.

Name:

Bridget McKinley

Title:

Assistant Vice President, Digital Marketing

Company Name:

United Wholesale Mortgage