Floify tapped industry marketing expert Courtney Dodd in 2023 to breathe new life into its marketing and reinforce its position as a mortgage innovator — and do that she has. Since joining the firm, Dodd has built a metrics-based, full-funnel marketing strategy from the ground up and led the successful launch of two major products; Floify Broker Edition and Floify Lender Edition. Her dedication to continuously adding value for Floify users directly contributed to the company achieving a 97.6% customer satisfaction score in 2023 and being named a HousingWire 2024 Tech100 Mortgage honoree.
Dodd has hit the ground running at Floify, applying her deep mortgage marketing expertise and hands-on experience to craft marketing messages to help the company reach wider audiences and provide lenders with additional support and technology advances. In 2023 and 2024, she successfully led the launch of two new products; Floify Broker Edition and Floify Lender Edition, which target very different and unique ideal customer profiles (ICPs) with customized messaging, demos and support.
Many of the fast-track achievements Dodd is implementing at Floify draw from her prior 12 years’ experience leading large-scale fintech marketing initiatives. The industry veteran was formerly the director of integrated marketing at SimpleNexus (now an nCino company) where she oversaw all of SimpleNexus’s events and conferences, association relationships, demand gen marketing, digital marketing and account-based marketing. Her efforts helped grow the POS platform from 17,000 active users in 2019 to about 50,000 active users in 2023.
Name:
Courtney Dodd
Title:
Head of Marketing
Company Name:
Floify
