Courtney Ray is a passionate, multi-talented marketing leader whose reach goes well beyond her role. As executive vice president of marketing and communications for Opteon USA, Ray is relentless in her pursuit for greatness. Through her dedication and innovative efforts, she has built, and further solidified, Opteon’s presence in the U.S., supporting the company’s aggressive revenue goals, and establishing Opteon as a thought leader and driving force behind appraisal innovation.
Ray is responsible for how the company engages with its customers and appraiser audiences and has successfully driven meaningful revenue growth through her team’s account-based marketing campaigns. Her keen ability to communicate the company’s vision and unique value proposition into a message that resonates with Opteon’s target audience has been an integral component to its success.
Ray’s valuable contributions to Opteon include establishing the standard for delivering a best-in-class customer experience through initiatives like Net Promoter Score, targeted customer communication journeys and a wholly revamped onboarding process. Her leadership in marketing, public relations, corporate communications and crisis communications has proven integral to Opteon’s success as it navigated the volatile market over the last year.
Ray excels at motivating the members of her team, leading by example and recognizing their accomplishments. Her supportive nature as an executive leader is aligned with Opteon’s company values. Ray is a highly skilled brand marketer who has ensured Opteon’s visibility at key industry events through earned speaking placements and strategic partnerships, helping to grow the company’s brand awareness. Over the last 12 months, Ray orchestrated successful launches of three new revenue drivers for Opteon: Direct-to-Consumer, 1004D Same-Day appraisals and Opteon’s Short-Term Rental Analysis product. Her strategic lead-generating campaigns are all encompassing; industry speaking engagements, multi-channel content, paid and earned media and media interviews.
Name:
Courtney Ray
Title:
Executive Vice President, Marketing & Communications
Company Name:
Opteon
